Andrew Lichtenberger launches Luckychewypoker promising to make it a poker site by the players for the players

Andrew Lichtenberger launches luckychewypoker promising to make it a poker site by the players for the players

World Series of Poker bracelet winner, Andrew ‘luckychewy’ Lichtenberger has gazumped Phil Galfond by opening a new online poker room with the promise that it will be a poker site by the players for the players.

Open a juice bar, yes.

Andrew Lichtenberger launches luckychewypoker promising to make it a poker site by the players for the playersOpen a retreat to deepen meditation and yoga practice, yes.

Open an online poker room?

I have to admit; I didn’t see this one coming.

Andrew ‘luckychewy’ Lichtenberger has launched an online poker room. Luckychewypoker is currently in beta mode and only offers play money action, but the magical Elf promises a real money alternative somewhere along the line.

A quick look around the joint and I can see the games on offer will be No-Limit Hold’em (NLHE) and Omaha. iTech Labs has slapped a certificate on the side of their random number generator, and the site has also passed the litmus test of the UK Gambling Commission.

In addition to the poker action, Lichtenberger is also creating a ‘poker training school’ with a selection of yet unnamed pros helping to pass some tips and advice onto the luckchewypoker online community. There will also be a community forum and a poker news section.

Writing on his personal Twitter account, Lichtenberger said his vision is to create a poker site ‘by the players, for the players, with low rake and great rewards.’ He also expressed a desire to ‘create a large a player pool as international law allows,’ and asked all poker players to give feedback so the site can be tailored to ensure achievement of that vision.

Galfond Gazumped

At the beginning of September, Phil Galfond announced plans to extend his RunItOnce online training operation to include an online poker room. The major message was to create a site that valued the players above all else.

Neither Galfond nor Lichtenberger has openly stated that they have launched their online poker rooms in reaction to the way a certain online poker room treats their professional poker playing community, but this is no coincidence.

It looks like the pros have had enough, and I for one can’t wait for the first luckychewypoker live event because the food will be out of this world.