Land based and online gaming companies focus on the satisfaction of the final user.
During the numerous conferences on the most interesting topics of the industry at SiGMA – Summit iGaming Malta – the importance of the Omnichannel solution for land based and online operators has emerged.
Commenting on the trend, Fried added, “In an Omnichannel environment the platform is able to track the player on all the channels, to provide the operator cross channel data analysis tools and give him the possibility to improve his retention strategies and cross channel services.”
Nowadays, everybody is talking about Omnichannel, but not many operators or providers are ready for this. Till today, the platforms available on the market are built for a specific channel. In many cases, operators use a different platform for each channel or adapt a platform to be used in a multichannel environment. But this is far away from a multichannel solution.
BtoBet will give additional insight into the topic at the EEGS – East European Gaming Summit in Sofia, tomorrow 22nd November. BtoBet’s Head of Product Development, Vasilije Shkoro will be a panelist at the conference “Channelization of Gaming experience” at 17.15 – 18.00 at Inter Expo Centre, to further discuss with other professionals the importance of the Omnichannel solution to drive revenues in the gaming industry.
About BtoBet
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com.