Betcade Appoints Leading UK Agencies for Launch Campaign

TAGs: Betcade, David Chang, Press Releases, The Specialist Works

Betcade Appoints Leading UK Agencies for Launch Campaign Silicon Valley, San Francisco, 15th Sep, 2016 – Betcade, set to become the first dedicated store for real money gaming apps on Android, today officially announces the appointment of its media, creative and PR agencies that will help lead the charge to launch.

For its advertising campaign Betcade has appointed The Specialist Works, an award winning independent media agency specialising in customer acquisition for mobile, multichannel and e-commerce brands. The company has several offices located across Europe and the US, with a strong roster of top clients like Mr Green, Leo Vegas, eHarmony, Ovo Energy, Boohoo, Photobox, Graze, and The White Company, among others.

Working closely alongside them will be Wordley, a 2015 ‘Campaign Top 30’ creative and production agency based in the UK also specialising in e-commerce, retail and challenger brands. Wordley will be creating a multi channel campaign for Betcade that’s set to break in early 2017, and also boasts a strong portfolio of clients including Moonpig, Photobox, Hungry House and globally renowned attractions company, Merlin Entertainments Group.

Continuing to support Betcade’s communications outreach will be Dimoso PR, the UK’s first agency to specialise in mobile technology, apps and games.

Director of Global Strategy at The Specialist Works, Matthew Pover, added  “As far as gambling industry launches go, it doesn’t get much more momentous than Betcade. Such an ambitious idea that will undoubtedly have an enormously positive impact on Android operator and consumer markets. We’re excited about the partnership and planning has already begun for what will be a substantial, integrated acquisition campaign in the coming months”.

Creative Director at Wordley Productions, Mark Wordley, also expressed his enthusiasm for the campaign by commenting “How often does a new mobile product launch come along that makes you go ‘Damn I wish I had thought of that’? Betcade is one of those – an innovative technology solution to the complexity of accessing real money gaming on Android with a really intuitive interface. We’ve pushed the boundaries of the brief on the creative pitch and developed what we think will be a dynamic and memorable campaign”.

With the campaign shaping up, Betcade’s VP of Marketing, Jennifer McLean, said “We’re thrilled to be working with the UK’s most talented and leading edge media, creative and public relations agencies. It’s an exciting time for Betcade and to be on the receiving end of such impressive pitches from the UK is testament to the talent here, and to those we’ve selected as a result of the process.”


About Betcade

Betcade is launching first dedicated Android app store for the gaming industry and the premier destination for players to discover, download and manage the best gaming apps. Betcade will provide a trusted and secure branded app store that makes it easy for operators to distribute and promote their real money gaming apps, and for players to discover, download and play all of the games they love. Once players install Betcade and download their favorite real-money apps, management, updates and deposits are seamless. Founded to create the first Android ecosystem specifically for gaming, Betcade’s executive team has deep roots in gaming and mobile industries. The company is privately held with offices in Los Angeles, Silicon Valley, and London.

About David Chang:

Founder and CEO David Chang was formerly CMO and Head of Industry Relations at Gamblit Gaming, and previously founded two mobile games companies, both of which are still active today: Gamiker Inc and OnNet Europe GmbH.

David has had extensive, successful experience launching and scaling companies in the games and gaming industries both in the US and worldwide and is known in both industries as an expert in online games, real money gaming content and technology, regulatory issues, and payment models. He is also an active member of the International Masters of Gaming Law.


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