London, September: It was announced today that Slingo.com, the mobile gaming operator, has joined forces with E! Entertainment Television, NBCUniversal International Networks’ pop culture channel, to launch its first ever television sponsorship deal. The campaign will run from September 2016 for twelve months on selected reality programming, including: Keeping Up With The Kardashians, Total Divas and Hollywood Medium with Tyler Henry, broadcast after 9pm. In addition to broadcast, there will also be digital presence. The rebranded Slingo idents were created by Sassy Films and feature a fictitious reality show couple, Pommagne and Delorean, along with their long suffering PA L’Avigne and Snarl Lagerfeld the Chihuahua, who is the real star of the show. To launch the sponsorship, Slingo is offering players a chance to attend a red carpet movie premiere in London. During the course of the sponsorship, Slingo players will be have the opportunity to win more E!-inspired prizes including an all-expenses-paid trip to Hollywood to attend an A-list awards show in 2017. Patrick Southern, CEO of Gaming Realms, Slingo’s holding company said: “We are delighted to be working with E! Entertainment Television. Slingo is a fast fun game which can be played on the go providing a burst of entertainment into people’s lives, just like E!’s reality shows. We hope people will enjoy following the storylines we have created and are delighted to offer our players a chance to win some amazing prizes.” The deal was brokered by Concord London, on behalf of Gaming Realms, and Sky Media on behalf of NBCUniversal International. About Gaming Realms Gaming Realms creates and publishes innovative real money and social games for mobile, with operations in the UK and U.S. Through its market leading mobile platform and unique IP and brands, Gaming Realms is bringing together media, entertainment and gaming assets in new game formats. The Gaming Realms management team includes accomplished entrepreneurs and experienced executives from a wide range of leading gaming and media companies. About NBCUniversal International Networks NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, Bravo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally. NBCUniversal International Networksis a division of NBCUniversal,one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
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