EuroSlots has been given a reboot with greater marketing resources, thanks to a new partnership with Scandinavian focused digital agency Power Media Group and their affiliate network Matching Visions. A master affiliate agreement has been signed and Cherry expects increased activity focussed on the Pan-European market as a result of the cooperation.
Mikael Strunge, Partner & Gaming Director at Power Media Group, said: “Cherry has been at the forefront of the gaming industry for years and we are truly happy to partner up with them on a project of this magnitude.”
On the question of brand development, Strunge added: “We seek to create a brand that resonates with the serious slot player by offering a level of information and guidance that hasn’t previously been seen in the industry.”
Power Media Group’s affiliate network, Matching Visions, will play a vital part in acquiring traffic sources for EuroSlots through their extensive network of good affiliates in the industry. Dennis Dyhr-Hansen, Director at Matching Visions, said: “Cherry Online and Matching Visions have enjoyed a mutually beneficial partnership for years and I consider this step a natural progression for us. We are truly looking forward to combining our strengths in the operation of the new EuroSlots.”
Jonas Wåhlander, CEO of Cherry Online said: “We’re delighted to bring Power Media Group and Matching Visions into a close partnership with Cherry, in cooperation enabling them to manage effective traffic through their outstanding media department and function as a master affiliate. We’re confident that the combined strengths of Cherry Online and Power Media Group will ensure that EuroSlots will be a force to be reckoned with in the future.”