The Football Pools, owned and operated by Sportech Plc, has agreed a deal to begin offering BetUP, the second screen live betting game from Commologic. This will bring in-play betting to Football Pools customers for the first time and add to their increasing product portfolio at footballpools.com.
BetUp will be rolled out across desktop and mobile in time for the new Premier League football season, with mobile app to follow shortly after. The BetUp product will cover all major games of UK interest but also across major European Leagues including Champions League and Europa League.
Conleth Byrne, Managing Director of The Football Pools said, “The Football Pools is always looking to innovate and adding in-play betting is a natural evolution for us. BetUp brings an exciting, engaging, and live game that we are sure this will prove popular with our 200,000+ weekly customers”.
Tamir Berler, Managing Director of Commologic added “Partnering with such an iconic brand is exciting for Commologic and we are thrilled to be expanding the BetUp network. BetUp will engage the Football Pools audience with live moments of entertainment for the first time.”
The Football Pools will be joining the BetUp pools network alongside Unibet.