The Sportsman Acquires Audiovisual Rights For Top Women’s Volleyball League In Italy

TAGs: Lega Pallavolo Serie A Femminile, Press Releases, sportradar, Sportsman Media Group

The sportsman media group, which is now part of Sportradar since its acquisition earlier this year, has acquired the international audiovisual rights for the Lega Pallavolo Serie A Femminile across broadcast media distribution and betting exploitation purposes for the next four seasons.

The Sportsman Acquires Audiovisual Rights For Top Women’s Volleyball League In ItalyThe Lega Pallavolo Serie A Femminile is widely recognized as one of the best women’s volleyball leagues in the world and the current CEV Volleyball Champions League winners Pomi Casalmaggiore are one of the clubs competing within the league. Due to the high number of international stars playing for Italian clubs, the sportsman media group is confident to distribute the league in multiple Volleyball key markets.

The rights for the broadcast media distribution of the league will be exclusively distributed by the sportsman’s media rights team on a global basis (outside of Italy, San Marino and the Vatican City). The agency plans to offer an exciting package of approx. 50 matches per season live to broadcasters which will contain the ‘match of the week’ as well Playoffs matches and the Cup Finals.

The media rights for betting purposes to all matches played during the season will be distributed globally.

President of the Lega Pallavolo Serie A Femminilie Mauro Fabris said: “I am particularly proud of this four-year agreement with the Sportsman, a prestigious partner for the Italian Female Volleyball League and its clubs. Our League keeps on growing, attracting more and more fans and investors. Its competitive and spectacular play have no equal and international stars come to Serie A1 because it’s one of the most beautiful and challenging competitions in the world. The Sportsman, a leader in the digital marketing of media rights, will ensure our product is picked up worldwide, offering an extraordinary promotional spotlight for our clubs and players. This partnership is truly exciting and reassuring: we are traveling in the right direction and we plan to grow even more: to be a beacon of excellence in Italy and beyond”.

Speaking about the deal, Senior Director Media Acquisitions & Projects at the Sportsman Media Group Lutz Tigges underlined: “This agreement is further proof of our best in class expertise in international volleyball. We are delighted to have acquired this comprehensive package of audiovisual rights for one of the most respected and enjoyed women volleyball leagues in the world. We are confident that we will secure a broad international distribution for this league, ensuring existing and new fans can enjoy this showcase of women’s volleyball.”


The Lega Pallavolo Serie A Femminile was created on 6 June 1987 and looks after the top two women’s volleyball leagues in Italy: Serie A1 and Serie A2. In addition, the organisation organises the A1 Italian Cup and the A2 Italian Cup, plus the Italian Super Cup.
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the sportsman media group is a sports rights and sports marketing agency based in Munich, Vienna and London. Its core business activity is the acquisition and marketing of media rights along with the marketing and sale of sponsoring rights.

the sportsman is a company within “the sportsman media holding”, which is active in the business segments of media rights, central marketing issues on national and international levels, and digital media, including platform operation, production, distribution, and an extensive array of other services. Also belonging to it are, the international Sport TV on the Internet;—Austria’s largest sports webpage—along with LAOLA1 Multimedia as a capable service partner for clubs and associations in the field of new media services; unas media productions, experts in live streaming and video platform productions and a production company for traditional video production services.

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Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities. We are a truly international organisation, employing over 1,500 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs.

It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 800 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries:

  • Under the Betradar brand name, we are the leading provider of live data services to the betting industry, offering products to suit every business: from data collection through to fully managed trading services.
  • With our Live Channel, backed by our extensive portfolio of audio-visual rights, we offer round-the-clock coverage of live sports content streamed to betting websites and betting shops around the world.
  • We are leaders in the provision of Virtual Sports content and sports betting games, with customisable solutions offering the ideal mix of realism, profitability and punter appeal.
  • Our focus on technology and innovation has made us a premium partner for the media industry, offering sports content solutions for online and mobile customers, from live scores and statistics, to match visualisations and apps.
  • Uniquely in our industry, we also leverage our data to provide betting monitoring services to sports federations and law enforcement agencies to help in the fight against match-fixing. In the field of sports integrity, we are now firmly established as the world’s leading supplier.

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