UK online betting operator BetVictor has inked a new sponsorship with English Premier League side Liverpool FC.
On Friday, BetVictor announced that it had signed on as Liverpool’s official global betting partner. In addition to the usual branding opportunities via digital channels, inside Anfield stadium and on the team’s press conference backdrop, the three-year deal will see BetVictor’s logo plastered across the team’s training kit.
BetVictor CEO Andreas Meinrad expressed the standard “delight” at the tie-up, calling Liverpool “an ideal fit to help with our ambitious growth plans.” The announcement came just one day after the expiration of BetVictor’s partnership with Liverpool rivals Chelsea FC.
A little further down the English football pecking order, UK- and Malta-licensed online gambling firm EnergyBet – a new betting site from the folks who brought you EnergyCasino – has inked a two-year sponsorship deal with League Two squad Leyton Orient. The deal will see EnergyBet’s logo adorn the O’s home, away and third jerseys, as well as the club’s training kit.
Back when Leyton Orient was a League One team, it inked a similar partnership with online betting operator 666Bet, but the club terminated the deal following the suspension of the gambling firm’s license in March 2015 due to its principal execs being charged with money laundering.
Leyton Orient is clearly hoping for better luck this time around. Team CEO Alessandro Angelieri said he believed the EnergyBet deal marked “the start of a long and successful partnership.” EnergyBet’s UK Country Manager Daniel Hurley said he hoped the O’s would succeed in their upcoming quest to return to League One and said the deal would help “build the EnergyBet brand.”