Affiliate programme of diversified casino and sportsbook operator to integrate with Income Access using company software and Ad Serving tool
Montreal, QC. May 2016 – Merkur Interactive Services GmbH, a subsidiary of the Germany-based Gauselmann Group, has announced the launch of their affiliate programme, Merkur Partners, in partnership with Income Access, a technology and digital marketing company specialised in iGaming. Merkur Partners holds a portfolio of gaming sites, including:
• cashpoint.com – an international sportsbook and casino brand, licensed by the Malta Gaming Authority
• cashpoint.dk – a sportsbook and casino brand, licensed by the Danish Gaming Authority
• xtip.de – a German sportsbook brand (including casino for Federal State of Schleswig Holstein area only), licensed by the State of Schleswig Holstein, Germany.
• merkurmagic.es – recently launched casino brand, regulated by the Spanish Gaming Commission, operated by the Edict software platform. Players joining merkurmagic.es can enjoy a welcome bonus of 100% up to €200 on their first deposit.
Each brand in the portfolio has an offline presence in their respective countries. Merkur Partners has also launched two brands in May:
• merkur-win.it for the Italian market, covering sports betting, virtual sports, casino, poker, bingo and skill games.
• cashino.com for the UK market.
UK affiliates will definitely recognise the Cashino brand from the high street and they will now have the opportunity to use the brand’s offline awareness to promote the brand to online players. Both brands are being redesigned to meet the latest standards, they will be responsive and mobile friendly. A social gaming brand will be added to the affiliate programme in the near future as well.
In honour of the recent launch, when affiliates join to promote merkurmagic.es, they will receive 50% revenue share until July 2016. Thereafter, and for other brands in the programme, affiliates will earn up to 35% revenue share.
“Our retail business is known for excellent service,” said Patrick Handl, Director of Marketing at Merkur Interactive Services GmbH. “We believe this is also key to a successful affiliate programme. Therefore our partners can expect best in class affiliate management service from our competent international team based in Berlin. With a variety of brands in our portfolio, we have the potential of becoming a key player in regulated online markets over the next years.”
The Merkur Partners programme will be managed by a multilingual team of affiliate managers, each assigned a particular brand within the Merkur portfolio. Extensive marketing materials will be offered to affiliates, including odds banners for sports betting brands, and with Income Access’ Ad Serving tool, the brand will have the ability to strategically target customers from various markets.
“We are pleased to partner with Merkur Interactive to support their affiliate programme,” said Nicky Senyard, founder and CEO of Income Access. “With its extensive portfolio that appeals to various markets and verticals, we believe the programme will be a strong match for a large number of affiliates.”
About Merkur Partners
Merkur Partners is the affiliate program of the Gauselmann Group, one of Europe’s most established gaming brand and Germany’s most popular provider of casino games.
We have been part of the gaming industry since 1957 establishing a reputation that promises not only a unique high quality product but also an enjoyable and safe gaming experience. We are licensed with our different brands across European Markets.
Our products are available in several languages and offer your users the possibility to play across casino, poker, and sportsbook products all in a single wallet.
By promoting our brands you will benefit from our retail presence and brand awareness within each local jurisdiction, as well as unique gaming content provided by our in-house games development company.
Affiliates benefit from a professional marketing system available for you to track the performance of all your marketing efforts, plus the knowledge and extensive experience of our account management team, easy-to-implement banners and other marketing tools designed to attract and engage new players, increase conversion levels, and retain existing players.
Merkur Partners Contact Information
+49 (0)30 201 644 0 – 10
Affiliate page: www.merkurpartners.com
Affiliate sign-up page: www.affiliates.merkurpartners.com/registration.asp
Head of Affiliates
Sofia Chica Ardon
merkurmagic.es and Cashino.com
XTiP.de and Cashpoint.com and .dk
About Income Access
Headquartered in Montreal, Canada, and with offices in Vancouver, the UK and Australia, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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Email: [email protected]