Mobile casino LeoVegas has signed a second sponsorship deal with ITV2 show Celebrity Juice following its previous success in 2015.
The sponsorship begins when the celebrity comedy panel show returns to screens later this month. The deal includes all episodes in the 15th and 16th series, including the Christmas Special, compared to its previous deal of just one series last year.
In addition to the TV advertising, LeoVegas branding will appear on the show’s website, online, on mobile and on the ITV Hub.
Shenaly Amin, LeoVegas UK Country Manager, said: “We’re very excited to be continuing our sponsorship of Celebrity Juice. The fun and entertaining show aligns perfectly with the LeoVegas brand and continues to complement our ongoing marketing strategy to expand our audience within the UK. We’re confident that this second round of sponsorship will be just as successful as the first, if not more so.”
ITV’s Commercial Content Director, Gary Knight, said: “We are delighted to extend our partnership with LeoVegas and The Specialist Works. The increased scope of the deal is testament to the work of all partners to make this a really special and successful relationship.”
LeoVegas will promote the sponsorship deal during the show through its existing social media channels.
The media buying team at The Specialist Works negotiated the sponsorship deal.
LeoVegas is an online casino that provides world-class game entertainment and offers over 500 + games on mobile, tablet and your computer. LeoVegas is Europe’s fastest and most user friendly mobile casino. With cutting edge technology, innovative data – driven marketing and a strong entrepreneurial management, LeoVegas has grown to become an m-Commerce sensation.