Macau casino operators have joined forces to promote a first-of-its-kind campaign by offering discounts on its world-class non-gaming facilities to local residents.
The campaign “Macau Loves Locals” was launched on Wednesday at the World Trade Center. This will give the city’s residents, both permanent and non-permanent, the opportunity to enjoy the non-gaming facilities operated by Galaxy Entertainment, Melco Crown, MGM China, Sands China, Sociedade de Jogos de Macau (SJM) and Wynn Macau.
The promotions include 28 hotel brands, 18 spas and gyms, and 186 restaurants.
The event was attended by representatives of the six Macau casino operators along with Secretary for Economy and Finance Lionel Leong and Gaming Inspection and Coordination Bureau director Paulo Martins Chan.
“This joint promotion gives Macao locals the opportunity to enjoy unprecedented special offers on a wide range of non-gaming offerings which include hotel accommodation, entertainment and dining for a limited period, rewarding them with this promotion while at the same time promoting the development of the non-gaming sector in the city,” said Leong.
Leong added that this is in line with Macau’s strategy to promote diversification of the gambling-led economy.
Grant Bowie, chief executive officer and executive director of MGM China noted that the campaign is a great opportunity for citizens to discover Macau as they don’t fully appreciate what’s happening to their city in terms of the international quality of non-gaming amenities and facilities.
Kevin Kelley, chief operating officer of Galaxy Entertainment Group, added that local guests’ experiences will not only exceed their expectations, they will choose to share it with their friends and families, not only in Macau but all over the world.
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Wong also expressed optimism on the city’s gambling revenue in February.
“It’s scary that Macau’s gross gaming revenue has seen declines for 20 months but I have confidence the drop could end in February,” said Wong.