Dublin-based online casino’s new affiliate programme integrates Income Access software and Ad Serving solution
Montreal, QC. February 2016 – Casino of Dreams, the Dublin, Ireland-based online casino brand operated by award-winning iGaming operator Broadway Gaming, has announced the launch of an affiliate programme in partnership with Income Access, a software and digital marketing firm specialising in the global iGaming industry. The Casino of Dreams affiliate programme will be powered by Income Access’ award-winning affiliate management software and the brand’s affiliate managers will optimise player acquisition using Income Access’ Ad Serving tool.
Launched in November 2015 by Broadway Gaming, which recently won the 2016 iGB Affiliate Award for ‘Best Bingo Affiliate Programme’, Casino of Dreams is regulated by the UK Gambling Commission for players in that market and by the Malta Gaming Authority for those based elsewhere. The brand is powered by a cutting-edge Microgaming platform.
Casino of Dreams offers players a wide variety of online slots, ranging from classic titles such as Gold Factory and Riviera Ranches to new hits like Dragon Dance and Bridesmaids. The brand also boasts an impressive collection of table games, including blackjack, roulette and various versions of online poker.
To celebrate the launch of the brand’s new affiliate programme, Casino of Dreams is offering new players an enticing promotion. After registering and making their first deposit, players will receive a 100% casino match bonus of up to £100.
Powered by Income Access’ affiliate management software, which has won eGaming Review’s B2B Award for ‘Affiliate Software’ for the last three years straight, the new Casino of Dreams affiliate programme will begin by offering affiliates a revenue share commission structure. New affiliates will also enjoy a launch promotion bonus of £250 when they refer 20 or more first-time depositing players. Later in February, the programme will begin offering affiliates CPA and hybrid commission structures.
“We’ve carried out extensive research to develop a site that ensures the best experience for our players in a fun, engaging environment,” said Rob McCarthy, Affiliate Manager at Broadway Gaming. “With the support of Income Access’ technical mastery and iGaming industry expertise, we’re confident that this affiliate programme will be a high-converting success for both our brand and the affiliates themselves.”
The Casino of Dreams affiliate programme will be managed by McCarthy, who won the 2016 iGB Affiliate Award for ‘Best Bingo Affiliate Manager’, and Broadway Gaming’s award-winning in-house affiliate management team, which will offer service to affiliates on a 24-7 basis. The team will also be using Income Access’ Ad Serving tool, which allows the development of sophisticated targeting strategies to optimise player acquisition.
“We’re very excited about the launch of the Casino of Dreams affiliate programme and its integration of our software and ad serving technology,” said Nicky Senyard, founder and CEO of Income Access. “We’re looking forward to using our technology solutions to support this dynamic new brand as it carves out its niche in the online casino vertical.”
For more information about the affiliate programme, please contact Casino of Dreams.
About Broadway Gaming
Broadway Gaming is an award-winning company that has launched affiliate programmes for some of the most recognizable bingo brands in the industry, such as Butlers Bingo and Glossy Bingo. Since initially launching Butlers and Glossy, the Broadway Gaming bingo family has grown to include Dotty Bingo, Rehab Bingo and Bingo Diamond. 2016 saw the launch of the very first casino brand run by Broadway Gaming: Casino of Dreams.
With expertise in the affiliate space combined with cutting edge pay-per-click strategies and thorough customer relationship management processes, Broadway Gaming has built a network of hundreds of trusting partners.
Broadway Gaming Ltd.
Skype: ID: mccarthy.re
Affiliate site: http://affiliates.broadwaygaming.com/registration.asp/
About Income Access
Headquartered in Montreal, Canada, and with offices in Vancouver, the UK and Australia, Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
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