ICE 2016 set to be the biggest on record

TAGs: ICE 2016, ICE Totally Gaming 2016

The 2016 edition of ICE Totally Gaming is on track to exceed last year’s record attendance, set to be the biggest on record.

The ICE Totally Gaming 2016, which will be held on Feb 2 to 4 at the ExCeL Centre, is set to make another history as it occupies 38,980 square metres (sqm) of net floor space, across 15 of the 20 halls available at the ExCeL ICE 2016 set to be the biggest on recordCentre, London’s largest purpose-built events and conference venue.

“In the exhibition industry, size is clearly an important issue, however, as guardians of what has become world gaming’s most influential business-to-business event, we are mindful of the need to ensure that the pace of growth is measured and sustainable,” said Kate Chambers, who has directed the development of ICE at ExCeL. “ICE is now part of the fabric of world gaming and Clarion has a development strategy in place designed to ensure that continues to be the case over the long-term.”

ICE 2015 attracted an independently audited record attendance of 25,497. Now, the data, which applies to the period up to Jan. 14, shows that pre-registration is up by 4% at the same stage of the marketing campaign as last year.

“We are very encouraged by the figures which measure the number of gaming professionals who intend to participate in the 2016 edition of the world’s biggest and most comprehensive gaming exhibition,” said ICE Marketing Director Jo Mayer.

Attendees will have access to 510 exhibiting organizations, 70 hours of learning opportunities from 200 leaders drawn from both within and outside the international gaming community.

ICE is the highlight of the gaming industry’s calendar. Make sure you are there, to see and to be seen. Click here to register or visit their website


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