LeoVegas is making the most of Blue Monday with a PR campaign utilising press, social media and experiential activity as it looks to cheer up those feeling the most glum.
The mobile casino is focusing its efforts on Manchester and Leeds after research it conducted at the start of the month found its residents and commuters to be worst affected by the Monday blues.
LeoVegas spent the early part of this morning on the streets of both cities handing out LeoVegas-branded chocolate and coffee vouchers to commuters making their way to work. Those who shared their excitement over social media received responses from the mobile casino including random acts of kindness, such as free spins and cheerful GIFS.
Shenaly Amin, UK Country Manager at LeoVegas.com, said: “The feedback on the street has been great so we hope our Blue Monday activity has put a smile on some faces today and turned it into more of an Orange Funday. Manchester and Leeds are both great cities so it was nice to be able to cheer up their commuters and residents alike.
“The media’s response to the campaign has been really positive so far, with almost 70 pieces of coverage and climbing, in titles including The Sun, Daily Mail, Metro and Daily Star to name a few.”
The LeoVegas research found that nationally over a quarter (26%) of Brits have been letting the January Blues get the better of them so far this month, with those in Manchester being affected more than anyone else in England. Mancunians are feeling the January Blues the most, as 77% admit to having negative feelings on their way to work, with 66% of Leeds residents having similar feelings about their morning commute.
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