CataBoom Grows Player Acquisition and Retention for ResortsCasino.com and MoheganSunCasino.com
DALLAS, TX — December 2015 — CataBoom, a behavioral marketing platform that creates engaging campaigns across social, mobile and web, has partnered with Resorts Digital Gaming LLC, the online gaming arm of Resorts Casino Hotel, to provide customized digital marketing solutions for ResortsCasino.com and MoheganSunCasino.com. With CataBoom, Resorts and Mohegan Sun are able to offer players the chance to win thelargest jackpot in New Jersey – totaling $5,000,000 across both casinos – significantly increasing player acquisition and retention on its sites.
Resorts Digital Gaming tapped CataBoom to attract new users in the competitive marketplace of online casino games, while providing current users with a reason to return to its sites and keep playing. The solutions include a Daily Scratch Card campaign for Resorts, offering 3 daily chances to win a $2,000,000 prize, and a free daily Spin the Wheel campaign for Mohegan Sun, offering players the chance to win prizes, including a $3,000,000 grand prize. The campaigns resulted in a 90 percent return rate in the first week for ResortsCasino.com and MoheganSunCasino.com and a 65 percent return rate in the weeks following.
“Player growth on ResortsCasino.com and MohegunSunCasino.com has been staggering, and we know CataBoom was instrumental in helping us stand out against other online casino sites in the market,” said Lee Terfloth, Director of Interactive Product at Resorts Digital Gaming. “With CataBoom, we were able to distinguish ourselves with the largest jackpot prize in New Jersey, giving new and existing players a compelling reason to sign up and keep playing at Resorts and Mohegun Sun.”
Resorts Digital Gaming is among many online and social gaming companies turning to CataBoom for its sophisticated marketing solutions. CataBoom is working with global brands and major media companies across a variety of industries looking to better engage consumers by building brand loyalty through instant and consistent rewards.
“We knew that the Daily Scratch Card and Spin the Wheel campaigns would succeed in getting people to take notice, sign up and come back to play,” said Todd McGee, CEO of CataBoom. “By providing a high stakes prize and instantly and consistently offering users a chance to win, Resorts and Mohegan Sun were able to drive higher rates of conversion and grow the number of its online casino players.”
Founded in 2012, CataBoom is a behavioral marketing platform that helps businesses change consumer behavior by instantly and consistently rewarding them for their engagement with a brand. CataBoom’s innovative technology makes it easy for marketers to create engaging campaigns in minutes across social, mobile and web and build brand love by tapping into consumers’ innate desires to play and win. To learn more, visit www.cataboom.com.
About Resorts Casino Hotel
The resort that brought gaming to Atlantic City in 1978, Resorts Casino Hotel is at the top of its game today, offering world-class casino action in a relaxed environment that keeps the focus on fun. Resorts Casino Hotel made history as the first American casino outside of Nevada and celebrated its 35th anniversary in May 2013 with a new milestone: the opening of a $35-million Margaritaville casino and entertainment complex that includes, among other attractions, the only year-round beach bar on the Atlantic City sand.
Mohegan Gaming Advisors assumed management of Resorts Casino Hotel in Fall 2012 – a move that has set the stage for its return as the most exciting gaming destination in Atlantic City. Boasting a prime location spanning 11 acres at the northern end of the famed Atlantic City Boardwalk, the resort features 942 guest rooms and suites in two hotel towers, an 80,000 square-foot casino, ten restaurants, a food court featuring five eateries, two VIP slot and table player lounges, a casino bar, indoor-outdoor swimming pool, health club and spa, salon, and retail shops. Its 64,000+ square feet of sophisticated meeting space includes 24 meeting rooms, four ballrooms, two theaters and the Tower Conference Level with spectacular views of the Atlantic City skyline and Atlantic Ocean. For more information on Resorts Casino Hotel visit www.resortsac.com or follow us on Twitter at www.twitter.com/resortscasino or on Facebook at www.facebook.com/resortscasino