Partnership will see Tabcorp subsidiary providing exclusive Australian, New Zealand and South African horse-racing simulcasting to New York operator
Louisville, KY. October 22nd, 2015 – Sky Racing World, a Louisville, Kentucky-based distributor of international horse-racing content to the North American market and subsidiary of leading Australian wagering operator Tabcorp, has announced a partnership with the New York Racing Association (NYRA), a Jamaica, New York-based horse-racing operator. Under the agreement, Sky Racing World will provide NYRA’s advance deposit wagering (ADW) offering NYRA Rewards with live video streaming on all races taking place in Australia, New Zealand and South Africa.
Founded in April 2014, Sky Racing World is the exclusive US distributor of simulcasting on thoroughbred racing events in Australia, New Zealand and South Africa. A subsidiary of Melbourne, Australia-headquartered wagering and entertainment group Tabcorp, Sky Racing World provides live video streaming on races in these three international markets to more than 70 US-facing ADW brands as well as 425 retail outlets in the US, Canada, Mexico and the Caribbean.
Following its partnership with NYRA, which operates the Belmont Park track, Aqueduct Racetrack, and Saratoga Race Course in New York State, Sky Racing World will provide live video streaming of Australasian and South African races to the operator’s ADW offering NYRA Rewards. The two companies’ content distribution agreement allows NYRA customers to wager online on over 8,000 races taking place each year in Australia, more than 3,500 races in South Africa and over 2,400 races in New Zealand.
Sky Racing World launches its partnership with NYRA in the countdown to Australia’s premier horse-racing event, the Emirates Melbourne Cup. For the first time, Americans will be able to wager online at NYRA Rewards on the event dubbed ‘the race that stops a nation’, which takes place this year at 11:00 p.m. EDT on Monday 2nd November 2015.
“I’m delighted for us to partner with a US horse-racing wagering operator of the caliber of the New York Racing Association,” said David Haslett, President and CEO of Sky Racing World. “Their NYRA Rewards brand is one of the major ADW sites in the country, and now their players can wager on the Melbourne Cup 2015 and thousands of other Australasian and South African races, providing them access to some of the best International thoroughbred racing.”
For more information on Sky Racing World and their partnership with NYRA, please contact Sky Racing World.
About Sky Racing World
Founded in 2014, Sky Racing World is the exclusive North American distributor of thoroughbred and harness horse-racing from races taking place across Australia, New Zealand and South Africa.
The company, a subsidiary of Tabcorp, Australia’s biggest wagering and entertainment company, provides Australian, New Zealand and South African racing content for simulcast horse-race wagering to over 70 US-facing advance deposit wagering (ADW) brands, including NYRA Rewards, TVG, TwinSpires.com, Xpressbet.com and BetAmerica.com. In addition, Sky Racing World provides Australian racing content for simulcast horse-wagering wagering to over 425 horse-racing tracks and off-track betting (OTB) outlets in USA, Canada, Mexico and the Caribbean.
President & CEO
Sky Racing World
Tel. +1 (502) 568 1010
About Income Access
Income Access is a technology company and digital marketing and PR agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
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