Summary: keywords are the foundation of SEO. Therefore it’s really important to be able to classify them efficiently. One trick I’ve talked about in the past is to use Google keyword tool and pick out the relevant phrases to you and then multiply the cost per click by the search volume to get an ordered list. But there is more to it than that…
Tip 1: When looking at keywords, think about a buying cycle that users go through. They start with general queries to give them information about the subject and gradually work their way down to queries that give them exactly what they want when they’re ready to buy. Therefore it’s a good idea to group keywords by the buying cycle stage a user is in.
Tip 2: classifying keywords really accurately. There is a really useful tool called termTagger built by Jono Alderson, one of the data scientists working for Linkdex. He’s come up with a way of accurately categorising keywords based on the query type. This is like keyword classification on steroids, but it’s really useful for deciding which keywords should go into which groups when doing keyword analysis
Tip 3: give keyword classifications a numerical weighting, for instance if a keyword is classified as ‘general research’ , you might give that a weighting of ‘1’. If it’s a keyword classified as ‘comparison research’ , you might give it a weighting of ‘2’ and so on. Then in your spreadsheet you can do this calculation:
KW: ‘Best online betting sites’ – CPC: £10 / Search Volume: 1000 / Weighting x2 = 20,000
then, you can order the list by the biggest number of first and come up with the most important phrases you should concentrate on for your SEO campaign