Under the deal, GBG will service Playtech’s 120 global licensee network with customer ID verification and security technology through its IMS platform, ensuring that a number of Playtech’s customers are offered instant access to identity intelligence solutions without the need for further integration or technical infrastructure.
Adding GBG’s ID verification tools to Playtech’s core IMS player management platform means that Playtech global licensees can also perform identity verification across more than 4.3 billion global individuals, supporting future growth and ensuring responsible gaming at all levels and jurisdictions.
“It is our goal to support our operators with true end-to-end, Omni-Channel solutions, offering a seamless player experience across all channels and devices. We partner with the very best in our industry to ensure our licensees can immediately and securely integrate with the most robust and innovative tools available,” said Playtech COO Shimon Akad. “That service begins with player onboarding but also includes campaign management, fraud and risk management and transaction monitoring. Working with GBG, we are able to offer the best identity intelligence solutions on the market.
“In the gaming sector, operators are keen to build an environment of trust that protects both player and business. That starts with the collection and verification of the personal data that gets shared across a player’s lifecycle,” said GBG Head of Gaming Peter Murray. “In the sector, we have seen the uplift in player acceptance rates to be as much as 23% when instant, robust ID verification is embedded into the onboarding process. And when you factor in all the complexity of trying to match foreign language and address formats, only GBG can really offer a truly global solution.