London commuters are being encouraged to take a walk on the wild side by capturing a lion on the loose.
LeoVegas.com, the UK’s leading mobile casino, has unleashed a number of lions onto the pavements at the entrance of 15 tube stations around central London.
Leo the Lion has been sprayed as street art onto a number of dirty streets, using ‘clean advertising’ which helps remove dirt from London’s busy streets. Passers-by lucky enough to spot Leo are being asked to tweet pictures to @LeoVegas using #LuckyLion. Five lucky winners will receive an iPad mini.
Shoppers at Westfield London were also be given the chance to win, after LeoVegas.com hosted a life-size Wheel of Fortune in the shopping centre. Members of the public were encouraged to stand on a giant Wheel of Fortune board. If the spinning wheel lands on their chosen colour on the board, they will walk away with Westfield shopping vouchers.
Bosses at LeoVegas.com, the award-winning mobile casino, are setting Leo on the loose and exciting Westfield shoppers to launch their new TV advert.
Shenaly Amin, UK country manager at LeoVegas.com, says: “LeoVegas.com brings the thrills of the Vegas Strip direct to your mobile, so you can always have the excitement while on the move. With this in mind, we wanted to liven up the morning commute and shopping experience by offering people something to be excited about.
“We’d encourage London commuters to keep their eyes peeled for Leo the lion outside tube stations.
“This is an exciting way to launch our new TV advert and we want to share this by offering five lucky winners the chance to win an iPad mini and Wheel of Fortune winners the chance to continue shopping until they drop.”
If you’re lucky enough to spot the lions, tweet a photo to @LeoVegas with the hashtag #LuckyLion.
Life-size Wheel of Fortune will take place from 11am at Westfield London in Hammersmith on 8th July.
For more information, interview requests or to receive our photographs from the launch please contact:
Claudia Dalton (claudia.dalton@shackletonpr.co.uk) on 0113 8873291 or
Rebecca Lax (rebecca.lax@shackletonpr.co.uk) on 0113 8873293
LeoVegas is an online casino that provides world-class game entertainment and offers over 350+ games on mobile, tablet and your computer. LeoVegas is Europe’s fastest and most user friendly mobile casino. LeoVegas offers a completely new standard for what you can (and should) expect from your mobile phone.
LeoVegas has won a number of awards including:
- Winner of “Slot Operator of the Year” – International Gaming Awards 2015
- Winner of “Slot App of the Year” & “Slot Game App of the Year” – Gaming App Awards 2014
- LeoVegas “Mobile Casino Product of the Year” – EGR Operator Awards 2014
- LeoVegas winner “Innovation in Mobile and Tablet”- EGR Innovation Awards 2014
- Power 50 – EGR Power 50 List of the most influential gaming operators ranked 29 – 2014
- “LeoVegas is leading the way into the mobile future” – GIQ 2013, Gaming Intelligence Publication
- LeoVegas Winner “Best Innovation in Casino” – EGR Innovation Awards 2013
- LeoVegas Finalist “Best gaming operator of the year” ICE Totally Gaming Awards 2013
- Power 50 – After less than 2 years of operations, LeoVegas was placed on the EGR Power 50 list of the most influential gaming operators