Online bookmaker Betway has joined the European Sports Security Association (ESSA), the global integrity body for the regulated betting industry.
ESSA, a non-profit organization, monitors irregular betting patterns for possible instances of event manipulation. Betway is now a full participant in ESSA’s reporting system.
ESSA has invested in cutting-edge technology to ensure its reporting systems are world-leading, providing operators and their customers with an effective, flexible and robust integrity platform, playing a vital role as the regulated betting sector’s representative body at national and transnational match-fixing policy deliberations.
“We’re delighted to have joined ESSA, the industry standard for betting integrity,” said Betway CEO Richard Akitt. “ESSA provides the market leaders in regulated sports wagering with an effective, globally-recognized cross-border platform and it was a common sense move for us to align with other stakeholders to combat the threat of irregular and illegal betting activity.”
“I am delighted that Betway has decided to join ESSA,” said ESSA Secretary General Khalid Ali. “It represents another important step, further increasing ESSA’s ability to protect the betting industry, their customers and sport from betting related corruption. Betway joins other responsible operators taking a robust and proactive approach to tackling a crime that attacks the heart of sport and consumer confidence.”
Betway is currently the main sponsor of Premier League club West Ham United, the title sponsor of the Premier League Darts, snooker’s UK Championship, and the Champion Chase at the Cheltenham Festival, in addition to backing a number of high-profile horseracing events on the Flat.
The bookmaker also has ambassador deals with rugby legend Mike Tindall and Sky Sports presenter Sarah Stirk.