Day two of the London Affiliate Conference 2015 was a hit and felt even busier than the first day of the event. Despite the late night many delegates were coming off of due to iGB Affiliate Award victory celebrations and Super Bowl parties, the expo floor was busy and buzzing until it closed at 6pm.
The Slots Million team was delighted with the LAC turnout and the Beer ‘n Biz joint space they decided to take with Bethard, Video Slots and Mr. Green at the conference. Alexandre Tomic of Slots Million said it took him ages to get to the men’s room and back because so many people kept stopping him on the way. “This LAC was the biggest and best yet”, he said.
Team Casumo decided to do the opposite of what everyone else did at their LAC booths – hire hot, young, smiley models to interact with delegates- and hired an actor to play a “grumpy old man” instead. The object of Casumo’s “Angry Man” promo was to invite delegates into “the ring” to somehow make the grumpy old man laugh, without laughing themselves in the process. Most appealing of all is the winner of this contest wins a trip to New York City- not bad for an LAC giveaway.
Euro Partners, the affiliate program of Titan Bet, arranged for Barnes to take pictures, sign autographs, conduct interviews and participate in a Q&A during which he answered questions posed to him by delegates. Robin Becker of Euro Partners explained Titan Bet has just received their UK license and are now ready to make a big push in the UK market- here is where JB fits in.
To add to the Super Bowl theme at LAC, Becker also brought in cheerleaders who preformed stunts for the crowd and handed out a number of coveted giveaways such as an iPad air.
Amidst all the activity on the conference floor there were three session tracks taking place throughout the day, Online Marketing & SEO, Financial Partners Expo and The Acquisition Zone.
The LAC always features a number of SEO sessions full of tips and tricks for affiliate marketers and today’s Online Marketing & SEO track featured just that. SEO speaker Lloyd Cooke talked on how to achieve international SEO success as an affiliate and explained the pros and cons of having a lot of local domains vs. one main domain and brand. Before making a decision on which direction to go, he advised affiliates to identify regional demand suitable for their product.
Cooke feels strongly affiliates must research extensively before branching out into new territories. “If you do your research before outreach you will get links from different regions”, he said. Keep in mind things like how to address messages- with a formal Mr. or Ms., for example, learn what topics to avoid such as criticism of Napoleon in France and personal income in America and so on.
Speaker Tim Farthing, an industry veteran and expert on affiliate content and publishing, told CalvinAyre.com if you have a big enough budget video content is the most effective. If your budget is on the smaller side, social media is the way to go…and its free.
Farthing’s top tip for affiliates on making their content more effective is to sit back and think if you would actually enjoy consuming the content you’re pumping out- start with this as your gauge.