PokerStars Move into the Food Industry with Jones & Sons Collaboration

TAGs: food, Jones & Sons, Lee Davy, PokerStars, UKIPT, United Kingdom & Ireland Poker Tour

PokerStars have come up with another innovative way to promote their brand by teaming up with the food group Jones & Sons, to host the first-ever dining experience where you can pay for your meal by winning a poker tournament.

You have to tip your hat to PokerStars. They have some blue-sky thinkers in their team.

PokerStars Move Into the Food Industry With Jones & Son CollaborationThe latest initiative is perfect for the poker community. Anyone who travels around the poker circuit understands the intimate relationship between poker players and fine dining, and PokerStars have taken it to the next level.

To celebrate the kick off of the 2015 United Kingdom & Ireland Poker Tour (UKIPT) in London, the world’s largest online poker room has teamed up with the renowned gastronomes Jones & Sons, to create the first restaurant experience where the results of a poker tournament decide the fate of the bill.

The All-In Kitchen in Haggerston, London, will host the three day special, Jan 19-21, and if you were interested – tough luck. The dining room is completely sold out for the duration of the special.

Instead of tasting the goods, you will have to salivate at the thought of eating Queen Scallops, Salt Baked Swede and Bacon Marmalade; The Nuts: Butternut & Chestnut Gratin; The Royal Flush: King Crab Thermidor and Straw Fries, and the Two Pair: Pear Tarte Tatin, Pear Caramel and Ice Cream.

You don’t have to play poker, of course, but if you choose to sit out then the three course lunch will set you back £50. Alternatively, get stuck into the action and play a three-hand tournament to try and knock a few quid off your final bill.

If you end the tournament with over 10,000 chips then your meal is free; between 5,000 and 10,000 and you will have to pay £5, and if you finish with less than 5,000 chips you will have to pay a tenner.

Speaking about the initiative, Jones & Son founder Andy Jones had this to say: “I love food and never shy away from the tables when I get the chance, so having the opportunity to create a menu that combines two of my favorite things was something I jumped at. Embracing Poker within the dishes was a lot of fun and some of the dishes that hit the cutting room floor were a bit out there, but I can’t wait to see the results and serve up some Aces.’

The London leg of the UKIPT will run Jan 20-25 with all the action coming from the Hippodrome casino. It’s believed that PokerStars are looking at other restaurant partners so similar arrangements can be rolled out at every UKIPT stop.


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