Sofia-based sports betting operator, Eurofootball, signed a two-year sponsorship deal with Bulgaria national football team and the Bulgarian Football Union (BFU). The contract runs until 30th August 2016, taking the partnership beyond the UEFA Euro 2016 tournament for which Bulgaria attempts to qualify.
“For us, it is very important to sponsor BFU and the national football team through the long road ahead to the France 2016 championship,” Eurofootball CEO Nikolaos Arsenopoulos said in a statement. “We are proud to support the BFU and wish the national team the best of luck.”
The deal calls for the BFU and the national team to support Eurofootball’s “Win and Help” corporate social responsibility program dedicated to encourage sports among Bulgaria’s youth. The partnership also comes at a good time for the national team in its campaign to qualify for UEFA Euro 2016. “We hope that with good chance and Eurofootball’s support, we will succeed to qualify for the championship,” BFU president Borislav Mihaylov said.
The Bulgaria national team sits at fourth place with three points after three qualifying matches in Group H, behind of Croatia, Norway and Italy, and ahead of Malta and Azerbaijan.
The country’s preeminent club team PFC Ludogorets Razgrad finalized its own sponsorship deal with Bulgarian casino games developer Casino Technology. The deal allows the game developer to attach its brand to the three-time, defending Bulgarian football league champions and promote its newly launched eCasino.bg online casino platform. The partnership will give Casino Technology an access to its club’s media sites as well as prime ad placements inside the Ludogorets Arena.
“As a company that managed to break into the world market thanks to its own efforts, hard work and policy for selection and training of staff, we are pleased to support FC Ludogorets in which we see the same qualities and momentum,” Casino Technology Founder and President Milo Borissov said in a statement.
Ludogorets sits second in its domestic league behind leaders CSKA Sofia. The team also competes in the Champions League where it’s been grouped with football powerhouses Real Madrid and Liverpool FC.