Betfect launches social betting network with Ladbrokes; Totesport’s mobile offering launches sportsbook

TAGs: Betfect, Betfred, Kirby Garlitos, Ladbrokes, Mobile Sportsbook, social betting, sportsbook, Totesport

Betfect launches social betting network with Ladbrokes; Totesport's mobile offering launches sportsbookSports betting and social technology company Betfect has launched a social betting network that aims to create a community of sports betting members. The site is still in its beta mode. The trio of Giacomo Alpago, Alessandro Alpago and Matteo Avramov Giulivi founded start up Betfect. The social betting network aims to create a new tool where sports bettors can be part of an online social community that allows them to interact with each other, while also track their peers’ betting performance.

The site was launched in partnership with Ladbrokes, allowing Ladbrokes’ customers to access the new social network by synchronizing their accounts upon registration. Betfect doesn’t charge for registrations, hoping only to see the network propagate online betting communities with users from markets where Betfect’s beta system are currently available.

“The aim of Betfect is to revolutionize the online betting industry by merging betting companies with social media platforms creating a bigger, broader and more relevant impact,” the company said in a statement.

Moving forward, Betfect’s brain thrust plans a “second integration” for the site, possibly with a new betting provider that will help expand the startup social betting network’s reach in the online gambling community.

Meanwhile, has successfully integrated a full sportsbook on its mobile offering after its previous iteration only offered horseracing and totepool bets. is the online division of the Tote Organization, now owned by UK betting company Betfred.

Enhancing’s mobile sports betting offering was a big priority for the company, especially with the increasing the platform’s popularity among sports bettors these days.

It’s been a record breaking year for bets like the Scoop6 so we wanted to make sure we only enhanced the customers experience on the mobile,” Totesport Digital Operations Manager Andy Porter said in a statement. “For the first time we also have a full sportsbook, so you can now back your favourite team and still have a ‘placepot’ while on the go.”

“This is very much the start,” Head of Development Stuart Magowan added. “Horse-racing will always be our main focus and we will look to develop the offering further but we also plan to introduce a full gaming product which will be the best out there.”


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