Betway’s recent run of sponsorship deals have extended past the football pitch after it signed on to be the title sponsor of the 2014 Premier League Darts in February and the 2014 World Cup of Pool last month. Now, the online gaming operator adds horseracing into its growing sponsorship portfolio after agreeing to become the new sponsor of the Queen Mother Champion Chase, the feature race of Ladies’ Day during The Festival at Cheltenham Racecourse.
“This is Betway’s first venture into race sponsorship and it is great news that they have chosen to work with us at Cheltenham on such a high-profile race,” Cheltenham Racecourse Managing Director Ian Renton said about the sponsorship deal.
The online gaming operator picked a good event to be a part of. The Festival of Cheltenham is considered the biggest horseracing event in the UK. In fact, the highlight of the event, the Gold Cup, is considered as the second most prestigious tournament in the country next to the Grand National.
“Betway is the fastest growing brand in the global gaming industry and we already have exciting plans in place with Cheltenham racecourse that will allow visitors to the Festival to get to know us a little better,” Betway Executive Director Bob Dutnall said in a statement. “I’m sure Betway will really enjoy the experience, as well as find it hugely rewarding in regards to brand exposure.”
Meanwhile, Spanish bookmaker Sportium has secured its latest sponsorship transaction days after agreeing to a deal with the Spanish Football League. This time, the Spanish-facing joint venture between Ladbrokes and CIRSA, has agreed to a sponsorship deal with Spanish basketball team Bàsquet Manresa, S.A.D. The club, which plays in Liga ACB, recently welcomed Sportium as its new sponsorship partner in a deal that lets the online betting site to sponsor the second level of the club’s home stadium, the Pavelló Nou Congost.