English Premier League squad West Brom Albion continues to make headway at the start of the 2014-2015 EPL season. But it’s doing even better off the pitch where the club hasn’t had any problems bagging new sponsorship deals. After successfully securing betting partnership deals with Bet365 and 666Bet, the Baggies made it a trifecta after coming to an agreement with Freebets.com to become the club’s official digital betting partner.
“We envisage our partnership with Freebets.com in the online betting market will create a host of exciting opportunities for both parties,” West Brom Sales & Marketing Director Adrian Wright said in a statement. “We are delighted to present our supporters with an official partner that will offer both excellent value and a personal service.”
The deal will last for two seasons and will allow Freebets.com to get access to a wide range of branding opportunities to go with full sponsorship of the club’s East Stand at the club’s home ground, The Hawthorns. Likewise, the club will also give Freebets.com significant advertising and branding presence throughout the stadium especially during match days, as well as access to its hospitality facilities and the club’s official website, wba.co.uk.
“It’s a very exciting time to be getting involved with West Bromwich Albion after their acquisition of 11 new players in the summer, and we’re thrilled to have signed this partnership with an ambitious Premier League club,” Freebets.com Managing Director Iain Coward said.
Over at the French Ligue 1, celebrated club OGC Nice scored its own sponsorship deal with online gambling site NetBet. The club’s exclusive agency, Sportfive negotiated the deal with NetBet, which will last for the rest of the season. As part of the partnership, OGC Nice players will begin wearing shirts with NetBet’s logo appearing neatly located just above the club’s official badge.
“We wanted to partner with a dynamic and passionate club,” NetBet Marketing Director Alain Boccara said after consummating the deal with the club. “Nice is a historic club but also the economic capital of the French Riviera.”