The frenzy surrounding the Dutchess of Cambridge’s pregnancy and the birth of Prince George taught online betting sites a valuable lesson: prepare early.
Now that the Dutchess is pregnant with her second child, online betting firm Coral has geared up for another round of royal baby betting hysteria by teaming with British celebrity and novelty betting TV blog, FlashBitch.
FlashBitch is known mostly for her off-the-cuff, sarcastic and oftentimes controversial commentaries on British reality television. The blog has also gained a reputation for being on top of the landscape of British reality television, turning her into an expert when it comes to betting on entertainment novelty-props.
“Coral make a perfect partner in this respect given their position in the UK high street and enthusiasm to explore new ideas,” Media Skunk Works CEO Paul Reilly said.
The deal with Coral not only makes the online betting site the official betting partner of FlashBitch, it opens the doors for both parties to new opportunities on making the most of the growing popularity of entertainment and prop-betting markets like the royal baby or at in this case, “royal baby 2”.
“Novelty betting has become increasingly popular over the years, thanks to the likes of the X Factor, Strictly Come Dancing, Britain’s Got Talent and so on,” Coral PR Manager Nicola Geady said in a statement.
“However, it’s no longer just talent contests that is attracting money. Last July, royal baby betting exceeded all expectations, with punters betting on the name, hair color and gender of the future monarch. Now that the Duchess of Cambridge is pregnant again, we’re expecting a frenzy of similar heights, with turnover expected to reach a million pounds across the betting industry,” Geady added.
As part of the deal, FlashBitch’s expanded content coverage of entertainment will be integrated into Coral’s novelty-bet market, including latest odds and exclusive enhanced offers.