The first regulated US online cash bingo brand’s affiliate programme will be powered by Income Access’ platform
Montreal, QC. August 27th, 2014 – TwinSpires.com, the official online wagering website of iconic Louisville, KY-based racetrack Churchill Downs and the Kentucky Derby, has announced the launch of an affiliate programme for real-money online bingo brand Luckity.com in partnership with Income Access, a leading technology and digital marketing solutions provider for the iGaming industry. The Luckity.com affiliate programme will be managed using Income Access’ award-winning affiliate management software.
Renowned as the first and only regulated online cash bingo website in the US and operating under a license from the Oregon State Horse Racing Commission, Luckity.com offers players a selection of eight different bingo games, including Luckity Black Bingo, Vegas Cash Bingo and Island Dream$ Bingo. The brand, which is powered by TwinSpires’ safe and secure site and boasts live-chat support, has to date paid-out over $750,000 in prizes.
The Luckity.com bingo brand features enticing promotions for new players. All new players who deposit $10 or more will receive a free deposit bonus of $15. In addition, every new player who registers at Luckity.com will be placed in a draw to win prizes including an Apple iPad and Starbucks gift cards.
The launch of the Luckity.com affiliate programme allows US-focused affiliates to promote the country’s first real-money bingo website. Affiliates who join the new programme will receive 20% net gaming revenue for the lifetime of the players they refer.
“We’re thrilled to launch our new affiliate programme for Luckity Bingo,” said Aaron Krause, Director of Marketing at TwinSpires.com. “There is huge demand for cash bingo in the United States, and Luckity is the first and only site in the US with legal online cash bingo.”
Krause added, “There are a lot of bingo fans out there ready and waiting to play cash bingo online, and Luckity is offering a generous revenue share for new bingo players.”
The new Luckity.com affiliate programme will be managed using the affiliate software of Income Access. The platform has won the eGR B2B Award for Best Affiliate Software for the last two years in a row.
“We’re excited to expand our partnership with TwinSpires by launching an affiliate programme for their pioneering real-money bingo brand Luckity.com,” said Nicky Senyard, CEO of Income Access. “The launch of the Luckity.com affiliate programme offers US-facing affiliates an important opportunity in the bingo vertical and beyond.”
For more information on the Luckity.com affiliate programme, affiliates should contact TwinSpires.com.
Luckity.com is the first and only legal online cash bingo site in the U.S. The brand has paid out over $750,000 cash to its bingo winners, and it’s just getting started. Luckity.com features a variety of fun bingo rooms, daily cash giveaways, tournaments, chat rooms, live chat hosts, and live U.S. based customer service. Luckity is owned and operated by Churchill Downs, so players can be assured it is safe, secure, and legal.
Affiliate Manager, Luckity.com
Affiliate sign-up page: www.twinspiresaffiliates.com
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.