Gibraltar, 26 August 2014 – Odobo announces its latest games distribution deal with Unibet. An operator comprised of a number of online real-money gaming sites listed collectively on NASDAQ OMX Stockholm.
The new deal widens Odobo’s scope for game distribution particularly in Northern Europe and Nordic regions, where Unibet has a strong presence. Unibet has registered customers from over 100 different countries and is one of the biggest listed gaming companies. The operator has a growing influence in regulated markets and offers local sites such as: unibet.com, unibet.dk, unibet.fr, unibet.it, unibet.be, unibet.ee and unibet.au.
Odobo ensures that every game developed for its platform can be distributed across all its supported jurisdictions and markets simultaneously, without the need for further development. The addition of new markets via Unibet improves the Odobo offering and enhances the platform’s appeal to developers looking for greater reach and visibility.
Unibet stands to benefit from the growing selection of high-quality HTML5 game content available from Odobo, as well as advantages through its game discovery channel, Odobo Play, and exclusive game offerings such as: The Oddventurers, Gold Dice, Baccpo, Beat the Croupier and Poker Drop Riches. The deal is an exciting and welcome opportunity for both companies and their customers.
Julian Jarvis, Chief Business Affairs Officer at Odobo, said, “Unibet is a key player that offers Odobo stronger distribution in continental Europe and access to a substantial new player base. This is great news for us, our developers and ultimately the players who enjoy these games.”
Daniel Eskola, Head of Products Gaming at Unibet, said, “We like the quality of Odobo’s games and the efficiency of its licensing process. We are always looking for innovative and diverse content of a high standard and are therefore pleased to be working with the Odobo platform.”
This announcement follows other integrations with bet365 and Betfair. With more operator integrations underway, Odobo is further enhancing the distribution opportunities available to the platform’s approved developers.
Unibet was founded in 1997 and is an online gambling company listed on NASDAQ OMX Stockholm. Unibet is one of the largest privately-owned gambling operators in the European market and provides services in 22 languages through www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be, www.unibet.ee, www.unibet.com.au, www.maria.com, www.mariacasino.ee and www.mariacasino.dk. Today, Unibet has 9.2 million registered customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.
Odobo has developed and deployed the industry’s first HTML5 Marketplace and Developer Program for the real-money gaming industry. The result is a modern, fully distributed and cloud-enabled solution devised by industry veterans specialising in mission-critical systems.
The Odobo Marketplace is an integrated “App Store” where the latest HTML5 games can be licensed from developers on the platform. A single integration provides access to the full Odobo content portfolio. All games are presented with profiles that contain promotional imagery, descriptions, screenshots, icons, commercial terms, territorial rights, languages, marketing assets, and exposure details. Like other app stores, deploying and configuring any game takes just a few clicks, with no downtime or assistance required from technical operations.
The Odobo Developer Program provides an opportunity for studios worldwide to get their games into regulated markets. The program specialises in recruiting, supporting, and assisting developers through their entire game production process. Developers are supported with an impressive array of state-of-the-art technologies and services that include: Game Development Kit (GDK), HTML5 development tools and environments, game engine creation and mathematical verification, compliance support, localisation screening and oversight, marketing and promotional bundling, in addition to business development with operators.
Odobo’s approved developers offer a high-quality and diverse set of games that play across all devices. Players are encouraged to learn about the games and play them for free via our games discovery channel, Odobo Play. Players can then choose their favourite operator to play for real-money. Odobo Play will soon be available via a Native App for iOS.
Odobo, based in Gibraltar, is licensed and regulated by the Gibraltar Gambling Commission. The company employs over 80 staff.
Odobo, Odobo Marketplace, and Odobo Play are registered trademarks of Odobo Limited.
As Odobo provides the necessary regulatory input to ensure that games completed by its approved developers are fully compliant in all serviced territories, the new deal bolsters the Odobo offering with little impact on its approved developers.