According to a communication sent to Betfair affiliates, the changes were prompted by “recent developments within the Russian market.” Before you go assuming Betfair’s servers were all located in the Crimea, the company is likely referring to Mother Russia’s recent additions to its online gambling blacklist. Said list didn’t actually include Betfair, but clearly Corcoran has little desire to play chicken with Vladmir Putin. Betfair says it will continue to honor existing affiliate deals, but the company is dropping all Russian-facing marketing and Russian will no longer be spoken on Betfair.com.
In other Betfair news, the company has officially launched its dedicated betting exchange in Italy. The company’s .it site has been offering poker, casino and sports betting for some time now but the Italian government’s acceptance of exchange betting has been a long time coming. Now, after extensive testing, local regulators have signed off on the ring-fenced exchange, which will be taxed at a rate of 20% on commissions. Corcoran celebrated being the first operator to launch a licensed Italian exchange and predicted the launch would mark “an important step in our drive to grow sustainable revenues.” Sure, until some Russian tourist stubs his toe while visiting the Colosseum and Putin decides to invade Rome…