PRESS RELEASES

Global Cash Access Awarded Prestigious Innovation Award

TAGs: Casino Journal, Everi, GCA, Global Cash Access Holdings Inc, Press Releases, Tim Richards

26 March 2014, Las Vegas, NV (Press Release) — Global Cash Access Holdings, Inc. (“GCA” or the “Company”) (NYSE:GCA), a global provider of innovative cash access solutions, cash handling devices and business intelligence for gaming establishments, today announced its Everi™ product has been awarded second place in Casino Journal’s 2013 Top 20 Most Innovative Gaming Technology Products.

Global Cash Access Awarded Prestigious Innovation AwardEveri™, launched in 2013, is an innovative payments and monetization solution bridging payments opportunities between land-based casinos and interactive gaming.  Integrating with GCA’s extensive network of kiosks and land-based operations, Everi™ leverages sophisticated and experienced technology to easily navigate and adapt to the ever changing regulatory legal and technological landscapes

Casino Journal’s Top 20 Most Innovative Gaming Technology Products award is recognized as the most prestigious honor bestowed on gaming products and services. In its seventeenth year, the competition recognizes the most innovative technology offerings in the gaming industry.

“GCA has taken significant steps to accommodate the future needs of its customers by bringing forward technological innovations that increase profitability, operational efficiency and patron loyalty,” says Tim Richards, GCA’s Senior Vice President, Interactive Solutions. “We are honored our vision and innovation has been recognized by Casino Journal with this award.”

Through GCA’s agreement with Scientific Games, Everi is currently being used as a feature-rich wallet individually branded for state lotteries launched online using Scientific Games’ Sciplay platform.  Sciplay recently won the 2014 Product Launch of the Year Award from the Technology Association of Georgia (TAG).

About Everi

The Everi™ Product Suite includes: Everi™ Payments, a simple and sophisticated straight-through payment wall built specifically for interactive gaming, acts as a payment aggregator by consolidating numerous payment options, traditional and alternative methods, into one simple to integrate payment wall. Everi™ Digital Wallet, a streamlined funds management and payments solution, manages real money and social currencies while bridging disparate gaming and loyalty systems to provide operators with more robust player data and unique marketing opportunities. Everi™ Productivity Suite focuses on increasing revenue through player monetization and includes easily accessible detailed reporting, player and transaction analytics and fully customizable offer engines. The Everi suite of products is a total Internet monetization solution that creates a continuous connection to your players in all of your gaming environments, land-based and online. This multi-dimensional payments solution and sophisticated analytics engine and offer management system gives operators access to more marketing opportunities, more data and more access points to players.

About Global Cash Access Holdings, Inc.

Las Vegas-based Global Cash Access, Inc. (“GCA”), a wholly owned subsidiary of Global Cash Access Holdings, Inc., is a leading provider of cash access services and related equipment and services to the gaming industry. GCA’s products and services: (a) provide gaming establishment patrons access to cash through a variety of methods, including Automated Teller Machine (“ATM”) cash withdrawals, credit card cash access transactions, point-of-sale (“POS”) debit card transactions, check verification and warranty services and money transfers; (b) provide cash access devices and related services, such as slot machine ticket redemption and jackpot kiosks to the gaming industry; (c) provide products and services that improve credit decision making, automate cashier operations and enhance patron marketing activities for gaming establishments; and (d) provide online payment processing solutions for gaming operators in States that offer intra-state, Internet-based gaming and lottery activities. More information is available at GCA’s website at www.gcainc.com.

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