Last week, our very own Mike O’Donnell wrote about how online and offline marketing can mix. The vast majority of mainstream online gambling operators, regardless of whether they’re pureplay or a mix of online and offline, use a mix of traditional marketing and online marketing which is why in our last weekly poll, we asked our readers if offline marketing is still imperative for online success.
A staggering 80% of the votes were Yes. One aspect of mixing online and offline marketing is increasing the sphere of influence a company/brand has. When working to build online reach, including your account information in offline materials can help inform potential connections who may have never known about your online content and vice versa.
The remaining 20% of the votes were No. It may affect existing/ potential customers. What if customers/clients are more receptive in the online or offline world? If you target an ecosystem of online marketers/clients, the marketing objective and process might be different and this might affect the brand overall.
Now that we live in a world where almost everything is digital, it is good to see that more people are open to transitioning from traditional marketing strategies to mixing it with online marketing.
In our new poll, we take a look at the possibility of Japan legalizing casinos. We ask our readers which casino will be first awarded a license to operate in Japan. Check back next week to see the results!