The Only Way is Essex Nightspot The Sugar Hut has this time hit the gambling news headlines after becoming the first nightclub to create their own mobile casino after striking up a partnership with the mobile casino geniuses over at Probability.
Mobile casino operator Probability and the UK nightclub chain The Sugar Hut are a match made in manly heaven. Booze, birds and now a spot of gambling…what more could young men from the UK ask for?
The pair have just struck a deal that sees The Sugar Hut take advantage of Probabilities B2B White Label service, allowing Probability to do what they do best while The Sugar Hut concentrates on pushing their mobile casino device to their ever growing number of customers.
Not ones to mess about, The Sugar Hut mobile casino is already up and running, and the nightclub’s Marketing and PR Manager, Simon Rennall’s, believes the deal is revolutionary.
“This marks the first time a lifestyle hospitality brand has launched a mobile casino. It’s a really exciting time for growth and expansion.” Rennall’s told iGaming Intelligence.
The Sugar Hut brand was elevated to superstar status thanks to the UK reality TV series The Only Way is Essex (TOWIE), which until recently starred the Sugar Hut owner Mick Norcross.
In March of this year Norcross quit TOWIE after the constant arguments shown inside his nightclub on TV were causing Essex youngsters to find somewhere else to down 12-shots of Tequila and puke all over the wall.
“When the show filmed in the Sugar Hut, nine times out of ten there would be a big argument and that became more and more of a problem for me because the show is supposed to be about real life, “ Norcross told the Brentwood Gazette before continuing, “People believe that the rows are real but they are staged.”
It seems the Reality of the arguments is no more convincing than the two Zeppelins that seem to be having it off underneath the flimsy tops of the TOWIE ladies.
Norcross’s son Kirk also starred in the hit TV show and recently had to call off his engagement to glamour model Cami Li after the show sparked a whirlwind romance.
As a divorcee I am no expert when it comes to relationship advice, but perhaps the fact that Norcross has slept with over a thousand woman, and got down on one knee and proposed in Wagamama may have had something to do with it.