William Hills Agrees a Deal With Infinity Augmented Reality and Tops The Free Casino App Charts

Williams Hills have agreed a deal with Infinity Augmented Reality that will see the UK Bookmaker improve their technology across all devices, and the William Hill Vegas Casino app storms the Apple charts.

William Hill’s Q3 financial results were perhaps an indicator of the future heading of the UK Bookmaker, after mobile technology shined and retail performance barely shimmered.

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Mobile gaming net revenue increased a whopping 126%, with 41% of all sports bets being made via mobile and 18% of all gaming net revenue coming through this channel.  In contrast retail OTC gross win margin was down 0.8 percentage points in what Ralph Topping called a ‘disappointing retail performance.”

All that means Hills are ringing in the changes and are not taking their time about it either. The success of mobile means the potential end of telephone betting as more and more people are preferring the ease of doing it themselves. 80 people are likely to lose their jobs as Hills begins consultation with the local trade unions over a streamlining project set to see the telephone dangling without an ear in sight.

With old Graham Bell behind left behind, Hills are turning to technology in a bid to keep the profits burning bright, after securing a deal with the Augmented Reality (AR) specialists Infinity Augmented Reality.

I can hear you from hear right…wtf?

AR is a combination of real world video tempered by computer enhancements to skew one’s perception of reality. Think ‘Eye Pet’ on the PlayStation and you are on the right track

“Infinity AR will provide a real world environment for the online gaming user that he could never have imagined before.” Said CEO Enon Landenberg before continuing, “ “The innovations of AR technology have evolved from visionary to reality and our implementation platforms are perfect for this medium. Our affiliation with an eminent and prestigious gaming company such as William Hill promises to be a very fruitful enterprise.”

Infinity have made the bold claim that they are the first AR business to create software that can connect universally with digital devices such as Google Glass style eyewear, smart TVs and connected cars.

I’m just waiting for my washing machine to be turned into a roulette wheel, so I get start getting brownie points from the old dragon by taking over the dirty washing.

Hills Top Free Casino App Chart

One assumes there’s a long way to go before we start playing William Hill games in our Ford Capri, but they seem to be doing rather well without the help of AR.

The latest William Hill Vegas Casino app has rocketed into the top spot on Apple’s free casino chart with the speed and accuracy of a Cristiano Ronaldo volley.

A total of 11,000 gamers downloaded the app in less than a week after launch, with Hills insiders believing that figure will grow to 32,000 by the time people have sung Auld Lang Syne.

Hills Director of Gaming, James Curwen, puts the success down to great television marketing, “It has been a fantastic take-up and our new ad campaign has played a massive part – it gives a fantastic visual representation of what William Hill Vegas is all about and, once again, our customers have responded.”