The English Premier League is the primary football competition in Europe, which means deals were being signed all summer to secure sponsorships for different teams. In line with this, we asked our readers what would offer an operator more value.
With 64%, readers said EPL Team Shirt Sponsor. It’s all about the positive impact of a sponsorship on the brand of the sponsor. Sporting the brand gives the company exposure through TV broadcasts, the audience in the stadium, the number of sold shirts, and even the logos on video games.
36% of the voters said EPL Betting Partner. Being an official betting partner gives the operator access to first-team players for content purposes and to target the team’s fans with exclusive betting offers.
Being a team shirt sponsor or betting partner has its own advantage, it all depends on what the operator plans to achieve. Do they want exposure that could open doors for opportunities with other teams worldwide or do they want to bring in more money by offering exclusive team-related promotions thus elevating their player database with the team’s fans?
For this week’s poll, we asked our readers if it would be worth the effort to become a Nevada Gambling Affliate. Yes or No? Check back next week to see what our readers think.