London-based social betting company, Bodugi.com today announced the agreement of a deal with InplayMatrix which will see Bodugi integrating its social gaming products into the Asian-facing InplayMatrix sportsbook platform.
The deal will mean that players in Asia will be able to experience the unique Bodugi gaming mechanic, playing against one another on poker-style tables for cash prizes. The games include a leaderboard which is updated in real time as sports events unfold, showing players how they are progressing. An internal social network including notifications, friend list, and chat boards, turns the process of betting on sports into an immersive experience.
The company won a Betview award in 2012 and was praised as “Newcomer of the year”. Current Bodugi licensees include some of the biggest sports betting brands in Europe, and new Asian partnerships were announced last week with Bet16, Vwin and Dafabet.
Bodugi founder Dave Nevison is pleased to be working with InplayMatrix to launch Bodugi in Asia. In a statement, he said “Asian markets have a well-documented passion for in-play betting, and we hope that the Bodugi model, which engages players throughout each sporting event, will really capture the interest of players here. We’re excited to be working with such a well-recognised and trusted name in sports betting and we hope this will be a successful partnership for both companies.”
Adrian Lee, Operations Director of InplayMatrix said “We have been keeping a close eye on social betting trends, and we are looking forward to working with Bodugi to integrate their real-cash social betting products onto the InplayMatrix platform.”
About InplayMatrix Ltd
InplayMatrix is an established leader and specialist provider of Sportsbook platform for the sports betting industry. The InplayMatrix sports betting platform offers more than twenty thousand in-play games every month.