International online gaming software and services provider Playtech and online poker site Unibet have long had a steady and amicable relationship. Recently, the ties that bound the two companies strengthened with the latter’s successful integration and migration to the former’s French poker network: iPoker.fr.
As one of the largest PAN European operators, it was important for Unibet to bolster its efforts to bring its poker offerings to the French market and its local poker players. With the successful integration to iPoker.fr, Unibet can now take full advantage of Playtech’s immeasurable reach in the market and tap into the service provider’s comprehensive poker offerings, including the latest poker product enhancements and, not to mention, some of the best guaranteed prize tournaments.
Unibet’s decision to expand in France with Playtech wasn’t lost on the latter, who expressed appreciation that many of the leading poker companies are tapping into its services. “We are delighted that Unibet has chosen to move forward with our poker product in France, Danny Frishman, Playtech’s Commercial VP, said.
“Following Playtech’s successful recent launches in France, it is clear that iPoker.fr is becoming the network of choice among operators in the region that would like to enjoy not only a best of breed, fully compliant offering but also the largest networked liquidity pool in France. We are confident that Unibet will also see great success for their poker business in the French market, enjoying the benefits of the liquidity pool as well as the quality of our products.”
Likewise, Unibet France Managing Director Christophe Dahisne commented on the excitement of now bringing its online gaming products to a new market. “We see this launch as an important step in our relationship with Playtech as we continue to offer our players the highest quality online gaming products,” Dahisne said.
“iPoker.fr takes us further in delivering the best user experience out there, with its unrivalled liquidity and leading technology.”