As the pieces of the iGaming jigsaw start to fit into place in the United States, there is one person in particular who is has one of those pieces in his hand. He is not quite sure where his place will be in the final masterpiece, but the permanent smile that adorns his handsome face tells you that he doesn’t really care.
Friedberg put that $700,000 to good use when he came to an agreement with the previous owner of All Vegas Poker (AVP) just short of Black Friday back in April 2011. AVP was the TripAdvisor for poker action in the land-based casinos of Las Vegas. Speaking to CalvinAyre.com’s Rebecca Liggero back in October 2012, Friedberg said: “It was only natural to expand into the online world.”
Becky once again caught up with Friedberg at the recent London Affiliate Conference (LAC) in London – his first time at the prestigious event – where he said he was enjoying himself and building ties within the industry. He was un-typically coy when questioned about the future plans of PokerTrip Enterprises when he said: “We have very ambitious plans and I am going to leave it at that, but our goal is to offer the greatest resources to land-based and online poker players in North America, and perhaps beyond.”
The big players in the U.S industry have little need for affiliate marketing, but the position of Friedberg is still a very strong one and we think he knows it.