BUSINESS

Land-based launches galore at ICE

TAGs: alfastreet, ICE Totally Gaming, kahjot, papaya electronic money, porto maso wirex

ICE-2013-think-bigICE Totally Gaming, although geared towards the industry as a whole, has a huge focus on land-based firms with many deciding it’s the place launch new products under the gaze of their peers. We’ve picked out a few that took place earlier this week in the land-based sector with everyone from scantily clad women to beer swilling Germans bringing deals to the conference.

Czech firm Kajot, who are perhaps better known for who than what’s at the stand, chose ICE 2013 to launch their new Golden Games Compendium in the hope of drumming up some interest. The company brought with it 3D screens and a number of beautiful birds dressed as Harlequin’s that were on hand to help out anyone that wanted to know more. The slots compilation contains six new games and if the interest around the stand was anything to go by the games are sure to be a big hit.

Payment systems have a huge part to play when it comes to gambling and two of those in attendance, Porto Maso Wirex and Papaya Electronic Money, managed to come to an agreement to work together on a future project. The terms of the agreement were undisclosed and the contract will see the two focus on the European market.

As for casino games themselves it was down to Asian-facing Alfastreet to confirm the launch of a new product. The showpiece of their stand was a huge Wheel of Fortune that has been designed to be a centrepiece of casino and the plan is to have it debut in Singapore casino this year before moving into US ones afterwards. ICE was also the place they launched a new multiplayer platform and a modified craps program.

What’s clear from this year’s ICE is that casino firms aren’t winding down and are continuing to launch new and innovative products for the world to see.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com