If there’s one thing you need to expect from the London Affiliate Conference, it’s that you better be on your p’s and q’s so you can keep up with everything that’s going on for the duration of the conference on the 8th and 9th of February. With so many conferences on the docket, it’s important that you be able to pick out the particular discussions that you’d want to attend. Ideally, you’d want to attend all the talks, but that in itself requires plenty of focus, attention, and downright determination. Determining the talks you need to go to should give you a chance to schedule your days and give you better control of your time. Here are some talks that we’ve determined to be can’t-miss. It’s still your prerogative whether you choose to attend them or not, but we highly recommend you do.
The first one, called Breaking Points Through Affiliate Conversion, takes place on the 8th of February from 12:30 pm to 1 pm in Conference Room 1. Nicky Senyard, the CEO of Income Access, will be the speaker for this talk and he will discuss the overall influence and control an affiliate and an operator has in decisions the player will eventually make in choosing the platform he plays at. The effectiveness of brand promotion will be an important subject in this talk with the focus centered on establishing a brand that the player will feel good towards from awareness through the time where the player eventually makes a decision. The question of how you convert a player as an affiliate will also be tackled here, particularly the acquisition and retention of their trust from both the affiliate and operator perspectives.
Another presentation to look out for is The Key Considerations for your SEO in 2013, which will take place on the 8th of February from 2 pm to 3:10 pm in Conference 1. The speaker for this event will be Dave Naylor, Director & Head of SEO, Bronco. In this presentation, Naylor will tackle the importance of adapting to the ever-changing world of SEOs, particularly in light of recent changes made by Google last year through their Panda and Penguin updates. Addressing and discussing your new SEO strategy for 2013 will be important for any company who wants to stay above water and maximize the enormous benefits of having a successful campaign to work with. Naylor’s presentation will then be followed by a panel discussion on the same issue and expand it on how these SEO changes will affect online gaming and how you can work around these changes and use them to your advantage. Naylor will also be part of this discussion, but he will be joined by the likes of Judith Lewis, Head of Search, Beyond; Pete Young, Regional Head of SEO, Mediacom; and Paul Reily, SEO Consultant, MediaSkunkWorks.
Surely, the London Affiliate Conference won’t be complete without a meaningful discussion on mobile gaming. That’s why the “What next for Mobile in 2013?” discussion is an important one to attend. Not only will you be in the presence of some sharp experts, but you also get the chance to learn from these individuals as they take a comprehensive and in-depth look at how you create the perfect mobile tool that puts premium importance on creating the best user experience, packaging the perfect product, attracting traffic, and understanding the consumer point-of-view. This session will conclude the first day of conference talk and will take place from 3:15 pm to 4 pm in Conference 2.
Moving on to the second conference day (February 9), you’ll again come across a number of must-attend conferences, beginning with what promises to be an enlightening panel discussion involving social betting. This will happen from 11:45 am to 12:30 pm in Conference 2 and will provide you with enlightening insight on how affiliates can improve their reach on social bettors and how through the proper channels, answers to questions like what tools are there available for affiliates to understand their customers through social betting can be answered, what are the plusses and minuses of building a social betting platform, and is there a place for affiliates to grow in the social betting market, can all be answered.
Finally, and arguably the most important talk of the two-day conference is “Conversion is the key focus point in 2013″. Why is this one of the must-attend talks of the LAC? For the simple reason that this talk will provide the audience an opportunity to learn about the truths and myths about website conversion. If you want to achieve maximum return of investment, this session should already be booked. In addition to dispelling notions, this talk will also show anyone how to improve sales and increase a site’s conversion rates. Whether its through website usability & design, split testing & multivariate testing, multi-channel optimization, leveraging data & analytics, and psychology & persuasion, no stone will be left unturned in teaching new and practical ways to approach conversion.