One of the world’s largest gambling conferences hits London from February 5th to 7th as it embarks on its biggest year to date.
ICE Totally Gaming’s slogan for 2013, Think Big, is an appropriate one with the conference moving West from Earls Court to its new East London home of ExCeL. The venue itself played host to seven different sports during last summer’s London 2012 Olympic Games and its most recent tenant, entertainment wise, was the BBC Sports Personality of the Year Award.
This year’s event will have over 400 exhibitors of all shapes, sizes, and sectors scattered across 31,000 square metres of conference real estate. The venue sits in a part of London that is easily accessible using a host of different modes of transport and guarantees that you can maximize your time spent in the city.
What can you expect from this year’s ICE Totally Gaming Conference Floor though?
Anyone that has been to ICE in the past will tell of the huge exhibitor stands from US casino giants where you can get lost for hours imagining you’ve entered a fantasy slots world in which you become a millionaire every hour. Before the inevitable crash back down to earth as you realize your boss is wondering why he wasn’t invite along for the ride.
Getting lost could be a real problem at this year’s event and finding a way around the conference could be like negotiating your way around London Underground for the first time. Thankfully the organizers have developed a comprehensive Wayfinder app that is freely available for your mobile device (link here). The app features comprehensive maps and a planner so that your day can be spent as productively as possible. It’s the perfect counterpart to the CalvinAyre.com Conference Organizer App and will make sure that you really can Think Big at ICE Totally Gaming 2013.
On the other side of the coin are the exhibitors who spend months building up to the annual event as it’s simply that high profile. For an idea of the kind of audience that will be passing your booth you only need look at the numbers from last year’s exhibition. 21,000 delegates passed through the doors over the three days with gambling industry professionals travelling to London from a total of 117 sovereign jurisdictions. The room is split into eight different sectors – casino, betting, lottery, online, street, social, mobile and bingo – meaning that you will be exhibiting to those visitors that really matter to your firm. This kind of targeting is crucial at an event of this kind.
This is all before you consider the wide variety of parties and networking chances that a conference of this size brings. Entry to ICE Totally Gaming is, as well, Totally Free and all you need do in advance of the beginning of February is register at this link.