BUSINESS

Amaya Gaming Group races to Québec; Bet Butler goes clubbin’; Hills signs Winter Festival extension

TAGs: Amaya Gaming, bet butler, Horse Racing, kempton park, virtual horse racing, William Hill

amaya betbutler william hillCanada’s Amaya Gaming Group is to provide virtual horse racing to two Société des Casinos du Québec casinos. The deal will see Amaya’s “Royal Grand Prix Derby” virtual racing system installed at Casino de Montreal and Casino du Lac-Leamy in Gateneau. The original agreement between the two was signed way back in April 2011 when the terms covered a number of other SCQ venues. Darcy Krogh, Amaya’s VP of business development, confirmed that action will be provided “24 hours a day to patrons of Québec’s casinos”.

Betting “concierge service” Bet Butler has launched some 80 club-branded websites and mobile apps. Through their partnership with The Football league the company has designed apps for every single league club with users able to benefit from the best odds across over 60 online bookies. The service also gives money back into clubs and means that by betting fans will be “giving a little back”. Bet Butler have enlisted portly former football hardman Neil Ruddock as an ambassador and he added: “Bet Butler wins when you win, plus you know you are getting top odds and your club is having a slice of it too – result!”

British bookie William Hill will continue to sponsor the Winter Festival at Kempton Park until 2015. The new deal sees William Hill increase funding by more than 15 percent and it will result in the upgrade of two handicaps on the final day of the meeting. The National Hunt date takes place on Dec. 26 and 27 each year and Mike Street, chairman of Kempton Park, expressed the course’s “enormous gratitude to William Hill” for choosing to back the meeting for another three years.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com