Comedian/emcee Jimmy Carr did his best to liven up the proceedings, pointing out the Winamax men all returning from the loo simultaneously and suggesting people draw their own conclusions as to whether the Continental Operator of the Year winners had South America next on their list of continents to conquer. Paddy Power and Gamesys/JackpotJoy each collected three trophies – Mr. Power used one trip to the podium to flash his green undies à la Nicklas Bendtner, which had some wondering if eGR will fine him like UEFA did to Bendtner – while William Hill and Akamon Entertainment each accounted for two awards. The full list of winners reads as follows:
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(Nominees in these marquee categories were required to make a formal pitch to eGR’s cognoscenti after 18 holes at Wentworth Golf Club):
Bingo Operator of the Year: Tombola
Casino Operator of the Year: Betsson Group
Innovation in Gaming: Betdash
Operator of the Year: Skybet
Poker Operator of the Year: 888poker.com
Rising Star: Akamon Entertainment
Socially Responsible Operator of the Year: Mr. Green
Sports Betting Operator of the Year: William Hill
OTHER OPERATOR AWARD CATEGORIES
Affiliate Program of the Year: Jackpot Joy
Continental Operator of the Year: Winamax
Customer Services Operator of the Year Gamesys (JackpotJoy)
Financial Betting Product of the Year: GoldenBoys Bet
Innovation in Mobile: Paddy Power
In-Play Sports Operator of the Year: Bet365
Marketing Campaign of the Year: Paddy Power
Mobile Product of the Year: mFortune
Slots Operator of the Year: William Hill
Social Bingo Product of the Year: Akamon Entertainment
Social Casino Product of the Year: JackpotJoy
Social Marketing Campaign of the Year: Paddy Power
Social Operator of the Year: Diwip
Spread Betting product of the Year: Sporting Index
AFFILIATE CATEGORIES
Gaming Community Site of the Year: WhichBingo UK
Gaming Comparison Site of the Year: Oddschecker
Innovative Gaming Site of the Year: LiveStreamingSport.com