Ladbrokes are aiming to lure a younger demographic by focusing on a “mobile first” strategy. Marketing Week quotes Andy Lettings, the firm’s head of new channels, who stated the company are rather unsurprisingly pouring a large amount of their resources into mobile and as such have to cater for a completely new breed of customer. They already have an iPhone app that provides more value than on desktop as they don’t have to pay for Google search and further to this there will be a tablet product launched in the near future, admitting: “I don’t think there’s necessarily a tablet product out there tailored to the safer gambler so that’s in the plan”. He also explained they’re looking at the possibilities near field communication (NFC) could bring the company and whilst mobile as a whole is a no brainer the fact they’re looking at NFC could provide them with a unique revenue stream that others haven’t yet explored fully.
Gibraltar’s politicians met with European Union officials last week to discuss the rock’s economy as well as gambling industry issues. The Gibraltar Chronicle report that Liberal Democrat MEP Sir Graham Watson, from Gibraltar, welcomed politicians to Strasbourg where they met Juergen Creutzmann, who is the European Parliament’s rapporteur on current EU gambling legislation. One of the main worries expressed by Gibraltar concerns the UK’s point of consumption tax and it’s likely this was discussed in some part. Watson also added: “I think Commissioner Semeta has taken ministers’ views on board and will keep the Gibraltar Government informed on developments.”