The convergence between iGaming and sport business is nothing new with online bookmakers generating a huge amount of their revenue from all manner of sports across Europe. With this in mind Sport Business and iGaming Business have come together for the third time to host the annual Sport and iGaming Conference at the centre of the iGaming universe, London.
Pinsent Masons, right in the heart of the city, plays host to the conference on November 29 and it gives the chance for the two sides to create a far greater understanding of the role each side plays and how they can assist each other. After last year’s line-up, which included the likes of Paddy Power and representatives from a number of Premier League clubs, the conference has a lot to live up to. That in mind we’ve picked out three must attend sessions that will make your experience even better than the previous year.
“Sport, Gaming and Television – An Eternal triangle”, from 11:45 to 12:30, will look at the relationship between the three and examine just how valuable they are to each other. Here there will be a lot of time given over to the reliance on TV advertising and where that will take the three industries mentioned whilst asking: Is it the be-all and end-all? There will also be a large focus on convergence between the three, which is currently resulting in gaming firms looking at multiscreen technology with the likes of Paddy Power launching apps that use the iPad feature and TV to their significant advantage
If that doesn’t take your fancy, the second session we picked as a must attend is entitled “Changing Platforms” from 14:30 to 15:15. In this presentation there will be focus on how sportsbooks need to engage with fans across a wide range of platforms in order to stay successful and in the loop. Having a 360 approach that encompasses every element of online is critical and using platforms, such as YouTube, to expand your customer base could be crucial to being number one. The speakers will explore even more options as far as this is concerned and make sure that attendees are a step ahead of the competition.
Lastly “How new technology is changing in stadia advertising”, taking place between 15:45 and 16:15, will aim to answer the question of how best to spend your money in stadia in the modern era. There are huge advantages to be taken when you combine mobile location based services with pitch side advertising and sessions advising on pitch side ads are rarely ones to miss.
Registration for the conference is still open over at the website and if you truly want your business to be ahead of the rest then attendance is mandatory.