BUSINESS

Betgenius ties up deal with IMG for tennis rights; IMG buys stake in Enetpulse; Boylesports launch new casino games

TAGs: BetGenius, Boylesports, Enetpulse, img media, Net Entertainment, netent, tennis

news in brief may 2Betgenius has announced a deal with IMG Media in order to use their exclusive tennis data. The contract, negotiated through IMG’s new subsidiary Enetpulse, which we will come back to later, gives Betgenius access to all ATP and WTA tennis data for four years and means they can offer the services to any of their clients. Using their in-play tennis manager product, they can provide data for all matches including doubles. As well as this, their Boolabus subsidiary will offer relevant and dynamic interfaces across mobile, web and tablet platforms. Mark Locke, CEO of Betgenius, added: “We are delighted to be able to partner with IMG and Enetpulse with respect to their compelling and official tennis data. This deal further demonstrates Betgenius’ commitment to service the sports gaming industry with the best products using the highest quality data available.”

The news came on the same day as IMG announcing that it had taken a majority share in the aforementioned company Enetpulse and means they have a foot in the lucrative sports data market.

Freddie Longe, Vice President of Digital for IMG Media, commented: “The supply of data to the sports industry is becoming increasingly important and Enetpulse, with their progressive vision, excellent technical infrastructure, key federation relationships and industry expertise, is a company who are at the forefront of this market.  This acquisition signals the start to IMG Media’s strategy to work in partnership with official rights holders to provide quality, official data to the market.”

Boylesports has partnered with Net Entertainment in order to offer their casino games to its players. Upon the announcement Per Eriksson, CEO at NetEnt, added: “I am very pleased with the launch of Boylesports, a recognized operator both in terms of quality and size. The addition of Boylesports will strengthen Net Entertainment’s position in the UK & Ireland and I look forward to our continued partnership.”

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