PRESS RELEASES adds ZonePlay to in-play offering

TAGs: Boylesports, ZonePlay

BoylesportsLeeds based gaming start up Buzz Sports ( today announced the launch of its flagship product ZonePlayTM as an online offering via a partnership with the largest independent Irish bookmaker, Boylesports.

This development not only provides another high-profile platform for ZonePlay, but also gives Boylesports’ customers the opportunity to play along with televised sport and bet what happens next while watching at home in the UK, Ireland and beyond.

The size, branding and content of the ZonePlay game screen has been customised by Buzz Sports to integrate into the Live Betting page of seamlessly, and complement the existing range of in-play betting options. ZonePlay is also available in 26 languages and can support any currency, providing flexibility as Boylesports grow the online arm of their business and expand into overseas markets.

ZonePlay is a dynamic in-play betting product, which presents players with a simple proposition: “What happens next?”

ZonePlay offers players the opportunity to bet on the next incident during live sporting events. By providing live constantly changing odds on whether a corner, free kick or goal will happen, for example, it provides literally thousands of betting opportunities on a daily basis.

A typical English Premier League soccer game can offer over 60 unique betting opportunities, transforming even the dullest 0-0 draw into a betting spectacular.  ZonePlay is also currently available for tennis, cricket and Australian Football League, and with basketball also due for launch in 2012, the number and variety of in-play bets taken by is set to continue to grow.

Buzz Sports’ Chief Commercial Officer, Ian Williams, said “We are delighted to be live trading with our first UK online partner. Boylesports have been a pleasure to work with and have put Zoneplay at the forefront of their in-play strategy, integrating a custom built smaller game window to fit into their live betting console. We are delighted with a very encouraging start and will have a stunning new custom built tablet and mobile version live in the next few weeks.

Keith O’Loughlin, Chief Executive of Boylesports Online, said “ Zoneplay is the natural progression of in running sports betting, we got Buzzsports’ vision immediately and they have delivered a fantastic product that will enhance punters’ enjoyment of sport dramatically. Let’s put it this way, 0-0 draws will never be the same!”


About Buzz Sports: (

Buzz Sports was founded in 2006 by a team that had previously developed betting software for some of the biggest betting companies in the world.  The company spent over four years developing its flagship product, ZonePlay, before finally bringing it to market in 2010.  Buzz Sports currently employs 40 people at its Leeds headquarters in England and is a licensed betting operator in the UK.


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