New ICE campaign invites the world of gaming to think big!

TAGs: ICE Totally Gaming

ice totally gaming prizeLONDON (August 16) – The creative for ICE Totally Gaming has gone live, with the organisers of the world’s most complete and now the world’s largest gaming exhibition, challenging the industry to think big for 2013 when it takes residence at its new home at ExCeL, situated in the heart of London.

The creative, which has been launched following a tease campaign run through, heralds the show’s relocation to the purpose built ExCeL London venue and on new dates across February 5th, 6th and 7th.  Kate Chambers, Portfolio Director responsible for ICE Totally Gaming said: “We are launching our biggest marketing campaign to date in support of what promises to be the biggest exhibition for the international gaming industry.  ICE 2013 is already 12% bigger than the 2012 event and we still have more than six months before the show opens.  With a net floor space of 31,000 square metres we believe that ICE 2013 will be the biggest b2b gaming event in the calendar and one not to be missed.

“Our message to customers and stakeholders is simple – just think big: the show is going to be the biggest ever, the exhibitors are the biggest in gaming, the ideas will be bigger than ever before, and the opportunities that ICE generates for all attendees will be immense. To quote Donald Trump: ‘You have to think anyway so why not think big?’

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Media Enquires: Chris Jones, S&J | t: +44 (0) 1273 699900 | e: [email protected]

About ICE: ICE Totally Gaming is the only b2b gaming event which brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the betting, bingo, casino, lottery, mobile, online, social and street sectors, ICE provides a unique, complete and international perspective on gaming.  Visitors to ICE Totally Gaming can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences programme, which delivers a unique chance to benefit from targeted learning and networking.  For the latest information on ICE Totally Gaming 2013 and to register for free entry visit



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