BUSINESS

Perform drops leagues; Condon arrives in Mecca; GTECH signs Argentina deal

TAGs: GTech, Lottomatica, Mecca Bingo, Perform, Perform Group

news in brief may 2Perform Group has axed French and Italian games from its offering in order to save on costs in preparation for acquisitions. From the beginning of the upcoming season the content provider won’t include the two leagues and instead will redeploy the money to fund other rights acquisitions. The decision didn’t go down well with the stock market, the publicly held firm’s price dipping by 2.76 percent, or 10 points, in early trading to sit at 352p. The decision, which will affect their Watch&Bet streaming service amongst others, comes after acquiring a majority stake in Turkish firm Mackolik only weeks ago and the announcement of the proposed acquisition of Swiss-based RunningBall. It’s unclear whether the savings will be invested in these two areas or if it will indeed be used to make other acquisitions.

Mecca Bingo has signed up James Condon to fill the recently-established brand marketing director role. The former Morrison’s marketing director will be responsible for day-to-day and strategic marketing activity and reports to Mecca Bingo MD Mark Jones. The move is part of an extensive restructuring of the brand, where it will move from a channel-based structure to a brand-based one. Jones told Marketing Magazine:  “We took the decision to move from a channel-based structure to a brand-based one, creating a single Mecca brand team so that we can collectively focus on delivering a fantastic experience for our customers, no matter how they choose to play.”

Italy’s Lottomatica has signed a new 10-year supply deal through its GTECH subsidiary to provide services to Argentine lottery Grupo Slots. The agreement will see GTECH supply hardware and software for the firm’s central lottery system in San Luis as well as online VLTs. It still has to gain approval from the Argentinean regulatory authority and could eventually be extended for another 10 years.

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