BUSINESS

Bally creates app for U.S. casino; IGT appoint Nissim; Scientific Games get iGaming specialist

TAGs: bally technologies, IGT, international game technology, Scientific Games Corp

news in brief may 2Bally Technologies have created two bespoke mobile apps for the land-based 7 Cedars Casino in the U.S. state of Washington. The apps, available on both Apple and Android, will work alongside a new mobile site that was also created, and the casino’s marketing director Judy Walz commented: “We make a continuous effort to provide our guests with the highest level of service possible. That effort includes offering them the best tools and technology on and off our property to enhance their experience at 7 Cedars. Our new apps deliver convenience, information, and entertainment through a host of easy-to-use features that we can’t wait for our guests to use and enjoy.”

Amongst other things the app allows iPhone and iPad users to play Bally’s free slot Vegas Hits and will give the technology firm a new raft of customers as a result.

International Game Technology has made its latest appointment with Leigh Nissim becoming the company’s new commercial director for Europe, the Middle East and Africa (EMEA). Nissim has gaming industry experience having been at GTECH G2 in a similar role and has been involved with the gaming industry for the past seven years

Scientific Games didn’t want to be left out and earlier this week announced Jerry Bowskill as their newest member of staff. Bowskill becomes the chief architect of interactive services – a newly created role that will see him work in collaboration with all parts of the business. Steve Beason, Enterprise Chief Technology Officer of Scientific Games, commented, “Jerry brings a brilliant iGaming perspective gained by launching game content and technologies for a wide range of operators in highly regulated markets around the world. He is highly experienced in building secure, interactive products with integration flexibility.”

Bowskill was most recently working for Playtech’s Gaming Technology Solutions where he held a number of different roles.

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